Loovi is designed for those who want to measure, track and optimise their health in a far more precise and inspiring way than before. Through regular blood tests and physical assessments, you get support in detecting risk factors early and identifying what you need to focus on today to stay healthy and strong throughout life.

The programme includes comprehensive blood analyses twice a year, with a follow-up medical consultation via video call. You also receive six personal coaching sessions annually with your Loovi PT, also via video call. Physical assessments and follow-up consultations are optional, but invaluable if you want the best possible foundation to understand, track and optimise your health over time.

The blood analysis is carried out twice a year with a standard blood sample at one of Loovi’s 80+ partner clinics across the country. You also have access to new VO₂max, strength and mobility measurements every other month. These tests are optional and can be done independently, at home or at the gym.

The physical tests are a valuable complement to the blood analyses but are entirely optional. They give you a clear picture of your strength, aerobic capacity, mobility and muscular endurance, and highlight which areas you should focus on to make progress. The tests are carefully designed to provide a complete overview of your health status, identify potential risk factors in good time, and help you influence your physical capacity for the future.

Loovi does not provide diagnoses or medical notifications. If your test results indicate any abnormalities, we will refer you to healthcare services. In cases where there is a suspicion of a more serious condition, we will contact you directly. If your results show an increased risk of chronic disease, such as cardiovascular disease or prediabetes, we will optimise your health plan accordingly.

Yes, you can. Under “My Profile”, you can pause your membership at any time for up to two months at a time or cancel it completely. For full rules, please refer to our General terms and conditions.

You track your progress in Loovi’s Longevity dashboard, where your blood results and physical test outcomes are stored and visualised in clear graphs that compare past and current results. The platform also gives you practical recommendations — including training, nutrition, supplements and lifestyle advice, along with reminders for upcoming tests — so you can consistently follow up and actively improve your health with Loovi’s support.